Ecommerce SEO: SEO Best Practices for Ecommerce Websites
SEO, or search engine optimization, to give it its full name is basically a marketing discipline whose aim is to grow visibility in organic or what is referred to as “natural” search engine results. The aim here is to have your website ranked as high as possible so as to enable it to not only appear earlier but as frequently as possible. This, as the experts at guttulus.com explain, will ensure that the said website receives as many visitors as possible, which increases the chances of conversion. All the different kinds of search which include video search, news search, academic search, image search and many others can all be targeted for SEO, with more on these various types of searches to be found on runrex.com. this article will look to place a spotlight on some of the best practices when it comes to SEO for ecommerce websites.
One of the most important things to keep in mind as far as SEO best practices for ecommerce websites are concerned is to ensure that the user experience you offer your customers is excellent. Good user experience, the experts at guttulus.com argue, is key as this is what will not only ensure that you get many visitors on your ecommerce website, but will also ensure they stick around longer and go through your content. There are a number of considerations that one needs to keep in mind when looking to boost user experience and one of them is ensuring that your website is doing as well as possible on RankBrain. There is a much more detailed description of what RankBrain is and how it works on runrex.com, but in brief it is Google’s most important ranking factor. This shows just how important it is and getting a higher ranking should go hand in hand with boosting user experience. Another factor to keep in mind is to ensure that your ecommerce website’s bounce rate is as low as possible and visitors actually stick long enough to scroll through the content.
The next aspect that one has to have on lock as far SEO best practices for ecommerce websites is making sure you have a mobile compatible website. In the current smartphone era it is imperative for one to not only have a desktop version of their ecommerce website, but a mobile version as well. In fact, due to the introduction of Google’s Mobile-First indexing, Google are looking to prioritize your ecommerce website’s mobile version over the desktop version. This, as is explained on guttulus.com, means that those without a mobile accessible ecommerce website will have their website ignored and overlooked by Google’s crawlers making compatibility for the mobile world a must in the current climate. While you are optimizing your ecommerce website for mobile, it is important to ensure that you reduce the sizes of images on your website and optimize them so that they can load quicker. Making your site fast should also be a priority as not everyone has access to good mobile connections. This will ensure that even those with a slow mobile connection can be able to access your site.
Another area we can’t fail to highlight when talking matters SEO best practices for ecommerce websites, is the area that has to do with all matters content. This is a relatively large field but there are some best practices that we have to have at our fingertips. One of them is the leveraging of video content. According to expert projections on runrex.com, as much as 80% of all online content will be video by 2021 which means that having video on your pages is a must. Embedding videos on your webpages and blogs are a sure way of driving traffic, reducing bounce rates and therefore ensuring increased conversion rates. Another thing that you have to be on top off as far as content is concerned is ensuring that you regularly update your old blog posts. This is so as to ensure that the content on your blogs stay up to date and relevant. Blog content should be long but captivating as well. It should be long enough to have all the relevant information since no one wants content that is extremely summarized. It should also be interesting and captivating for your visitors to ensure that it doesn’t lead to an increase in bounce rates. Some of the emerging trends as far as content is concerned include linkless mentions so it is now important to ensure that you find a tool that will monitor and find linkless mentions of your business. It is also important that having interactive content will be of huge benefit to you as far as SEO is concerned. This is because high levels of visitor engagement are likely to reduce bounce rates while increasing conversion rates.
The above are just but a tip of the iceberg as far as SEO best practices for ecommerce websites are concerned as there is more on the same to be found on both runrex.com and guttulus.com. We recommend you give them a visit and gain a competitive advantage as far as SEO is concerned.