Maximize Your Google Business Listing
The switch in the business world onto the online platforms both in terms of stores and in terms of marketing and advertisements is pretty much irreversible at this point. As has been covered over at mtglion.com, the advantages that are to be had by taking businesses online mean that more and more people are opening online stores. It also means that online marketing is taking over from the more traditional marketing strategies, especially marketing through search engines such as Google. With this in mind, it is no surprise that experts are advising folks that are looking to achieve success in their digital marketing strategies and are looking to do so by leveraging a location-based strategy to create a Google My Business Listing. This is a free tool by Google which is designed to assist business owners manage better their online presence across the search engine and its ever growing portfolio of utilities. One of the advantages of the Google Business Listing is that it offers more bang for the bucks of businesses seeking local exposure. It does this by ensuring your business appears in Google features such as Local Pack and Maps making your business more visible than ever locally. This article will look to take a closer look at Google My Business Listing, its basics and how one can maximize it to boost your local SEO.
Let us first take a look at how one can get set up on Google My Business Listing, which is something that is especially recommended for local businesses by the subject matter gurus over at mtglion.com. It is pretty easy and straightforward to get set up as all you need to do is head over to the Google My Business tab and proceed to fill in all the required information that you will be prompted to fill. There are a number of options available and you must ensure that all the key information about your business that is required is filled out. It is also advised that you ensure you incorporate enough high-quality photos that concern your business so that customers can be able to have a visual representation of the same. This is important especially given how visual is important in marketing nowadays. It is also crucial you ensure that when it comes to key information such as phone numbers, name as well as the address of your business, you should ensure that the information you enter here matches with information that is on your website as well as across all of your directory listings.
Once you are set up, it is time we look at how you can maximize it especially by making use of some of the cool features it has available. One of the features you should use in order to maximize your Google Business Listing is the Insights feature which as has been covered in detail over at mtglion.com, will enable you gain important insight and information on how customers search for your local business and even what they do after finding your listing. The data provided here can be used to optimize your listing and make it better as the useful comparative metrics provided for here will help you figure out what works and what you need to do better. It is also highly recommended that you write a description about what your business is about so that customers can be able to know what you offer, a history about your business among other useful things about your business you think customers should know. You should also ensure you use the Services feature to add products and services to your listing so that customers can know exactly what exactly you carry as a business.
If you are looking to maximize your Google Business Listing, it is also recommended that you take advantage of the Posts feature which allows you to promote events as well as special offers. You can also use this feature to highlight a specific product or service. Setting up these posts is easy to do, and it is covered in detail over at mtglion.com, and it is a great way through which one can stand out on Google and as such will enable you maximize your Google Business Listing. Making use of the Messaging feature, which provides an avenue for customers to interact and get in touch with your business is yet another way through which you can maximize your Google Business Listing as is setting up the Bookings feature which works by allowing customers to make bookings from the Google My Business interface instantly. You should also ensure you add videos to your Google My Business listing, which allows for 30-second videos to be added. Videos are a great tool as far as marketing is concerned. Other features you should set up include the Reviews feature as well as the Agency Dashboard feature.
Google My Business is a great tool and we hope that this article will help you maximize it for the benefit of your local SEO, with more on this and other related topics to be found over at mtglion.com.