What is SEO? How to do SEO for Ecommerce
SEO is a marketing discipline that is aimed at growing visibility in the organic results of search engines. Short for Search Engine Optimization, SEO stands out as a measurable process that is repeatable and used to signal search engines that your webpages are worth showing in the index. With SEO, mtglion.com reports that it is the technical and creative elements that have to combine to drive traffic, improve rankings and increase awareness. These eventualities have a ripple effect that in turn affects online visibility.
Webpages and websites in unpaid results are subjected to the intricacies of SEO and this means that the more frequent and higher a website appears, the higher number of visitors can be expected. SEO involves editing content, adding content, coding and keyword insertion for relevance. It also captures the removal of barriers to indexing. Whether it is Google, Bing or Yahoo; the primary search results are a result of SEO be it webpages, videos or local listings.
SEO in 2019 and beyond is going to be more complex because apart from building links, recreating old content and adding keywords to improve rankings and visibility; you will have to take note of, and adopt, emerging trends including voice search, algorithmic changes and technological advancements including machine learning. You will also have to research and understand your target audience in terms of what they want and what the preferences are. In Ecommerce, mtglion.com notes that SEO is not just about being found and driving traffic, it is more about the experience and the aspect of generating leads and revenue.
SEO for ecommerce
Quality of traffic
When doing SEO for ecommerce, quality of traffic is a factor to consider and take seriously. This includes the quantity of traffic and organic results that your website receives.
Focus on domain level Link Authority features
Here, you need to check quantity of links to the domain. The key is to build trust and quality of links which will in turn contribute towards domain-level page rank.
Capitalize on page-level link features
This is by far one of the most important elements of ecommerce SEO. Here, your goal is to improve page rank, trust rank and organize anchor text distribution while also considering the quality of link sources.
Optimize page-level Keywords and content
The key with this element is to capitalize on content quantity where you concentrate on relevance, topics, readability and uniqueness of the content.
Try out page-level keyword agnostic features
As explained by mtglion.com, trying out page-level keyword agnostic features will have to see you work on content length in turn concentrating on long form content. You will also need to consider load speed since slow speed is not tolerated.
Take note of domain-level brand features
Handling SEO for Ecommerce will ultimately mean you monitor and control offline usage of brand name including the mentions and entity associations.
Consider query data
The focus here includes a keen eye on user and usage data not to mention signals from browsers, toolbars and clickstreams. Checking on CTR of queries is also a key component in query data.
Always check out social metrics
The social metrics will have to include quantity and quality of shared links where you will check out Facebook shares, tweeted links and Google +1s among others.
Focus on domain-level keyword usage
Be it the exact match or partial match keyword matches, you will have to focus on the domain-level keyword usage to capture the SEO for ecommerce angle fully.
Fix domain-level Keyword-Agnostic features
Doing SEO for ecommerce will ultimately see you restructure domain-name length, domain HTTPS, streamline response time and get the necessary SSL certification that inform safety measures.
How to do SEO for Ecommerce
Get an SEO-friendly domain name
An SEO-friendly domain name is a huge advantage since it means you map your website according to the product or service you need.
Ecommerce requires the use of images for better interaction and engagement and here, mtglion.com reports that you have to streamline elements of the images to reduce server response time and ensure top quality product images are on show.
With these, you are able to tell Google what you are offering. Metadata should see you describe the offerings and include title tags that define our website structure.
Make URL contain relevant keywords
This will ultimately help you in improving organic visibility and capitalizing on boosting strategic SEO development.
Have reviews on product pages
Reviews not only speak to the target audience but also help you when it comes to handling SEO for ecommerce since it goes the extra mile to build confidence and trust.
Create a mobile-friendly site
SEO for Ecommerce must incorporate a mobile strategy and this is where you have to build a mobile-friendly site. With this, you have to consider page speed and site design.
Optimize for internal search
Ecommerce platforms must speak to what the target audience needs and this means you have to optimize for internal search. Take note of terms customers are using and optimize for the same.
Canonical tags for filtered page-views
The goal here is to filter products categories according to size, price, rating and color among other elements. Ecommerce experts at mtglion.com advise that you should always look to avoid duplicate content issues.
Structuring on-page SEO is key to handling Ecommerce for online stores. Here, you will have to check on keywords, site architecture, internal links, usability and engagement including the aspect on social media integration.
Compelling product descriptions
SEO for Ecommerce cannot be complete without compelling product descriptions that are tuned to give your product or service the highlight that is not only visible to search engines but also workable for the target audience.
Add payment options
Payment options including Apple Pay, PayPal, Skrill, Credit and Debit cards all work to ensure your ecommerce store is working perfectly when it comes to the customer checkout process.
You will need to set up categories and with this, make room for the main products that will promote your brand and drive your outreach strategy.
Building the authority of your site is crucial as it will also establish trust and ensure you have an original setting and a voice within the industry.
Strategic keywords in anchor texts
The power of keywords and anchor texts is unrivalled and this means that you will need to incorporate strategic keywords in the anchor texts to build your SEO capacity.
Avoid broken links
Broken links reduce the authority of your website and contribute to the negative reviews so it is crucial that you avoid having them to enhance your website ranking.
Avoid duplicate content
Key here is to perform competitor research and get ideas on the generation of relevant content that will give you a steady ground to avoid duplicate content.